
Forbes Magazine recently released its list of the wealthiest Black Americans. Oprah Winfrey was number one, which isn't a surprise. Oprah has obtained a level of power and wealth that makes the breath leave your body. (Did Oprah actually cause sit-ins at KFC? Who does a sit-in over chicken?) She is well ahead the second person on the list, Tiger Woods, whose wealth is measured at roughly $600 million. It's nice that Forbes has created a list for black Americans, since it gives insight into African American achievements without having them dwarfed by the massive wealth of white Americans. Let's remember that other Americans had a 400 year head start, as black families were not allowed to pass wealth onto their children for many centuries.
Some say that your present tells the story of your past. Where you are is not always as important as the path you took to get there, which provides insights into the paths you will travel in the future. The list is interesting for a few other reasons, which I will state below:
1) Oprah is actually not all that rich, relatively speaking that is. If you compare Oprah's $2.7 Billion to the leader of the overall list of billionaires, Bill Gates, you will find that his $40 Billion dollar stash is far greater than Oprah's. In fact, Bill Gates could spend over $10 million dollars a day for the next 10 years and still have $10 Billion dollars more than Oprah. Another way to conceptualize the massive wealth difference is to note that Bill Gates usually earns more in INTEREST each year than Oprah has in her entire fortune. This is not to say that Oprah's achievements are not noteworthy. In fact, she is a more accomplished human being than Gates. These facts simply serve as a glowing reminder that African Americans have been left out of the wealth building pool for hundreds of years, and that these disparities show themselves in modern day economic inequalities. Some see Gates as a self-made Billionaire, but the truth is that if he were black, chances are that he would not have had a prominent lawyer for a father and a mother who served on powerful corporate boards, all of which opened doors for him that are not typically opened for black youth. Oprah Winfrey was far more self-made than Gates.
2) Many of the African Americans on the list are first-generation millionaires. This fact reflects the amazing capabilities of African Americans, as well as some of our challenges. Many of the billionaires in the US come from "old money," which is passed from one generation to the next. In fact, most wealth in America is inherited wealth. Go down any busy street in Manhattan and you'll see that most of those buildings are not owned by African Americans. Many of them were passed down from father to son over time. One of the greatest arguments in favor of affirmative action is that the economic disparities of present day America are nothing more than a manifestation of actions committed in the past. Our millionaires are impacted by the modern day impact of historical inequality and so are you and I.Affirmative action seeks to rectify what was taken away in the past, because it so obviously still affects us today.
3) The entertainers we know best are not on the list. Oprah is the exception, but Oprah is not just a talk show host, she is a business woman. Michael Jordan and Magic Johnson also understand the importance of owning your brand and controlling your business model. I would even include Tiger Woods in this camp, since he has given the PGA Tour a lot of headaches by being intelligent enough to realize his true value. Of this list, Oprah is the most impressive, not just because she is the wealthiest, but also because she got her wealth without having to become the greatest athlete on the planet. Many wealthy African Americans build their fortunes on what is called "Human Capital": abilities or skill sets that connect to you as a person. An example would be an athlete, entertainer or TV show host. This is far different and less stable than other forms of capital, such as real estate, stocks, bonds, or manufacturing. That is where true wealth in America is created. Which leads me to my next point.
Celebrity Weight Before and After
Before
There was nothing "scary" about this lanky Brit when she first hit the scene.
Frazer Harrison, Getty Images
After: Melanie "Scary Spice" Brown
And there's still not, but Brown's body after giving birth to her daughter with Eddie Murphy is definitely spicy! She now has curves to spare and flaunts them in her signature tight dresses.
Getty Images/FilmMagic
Before
When this love-her-or-hate-her television personality started to drop pounds after a secret gastric bypass surgery, she told the public that she was losing weight by doing Pilates.
Djamilla Rosa Cochran, WireImage
After: Star Jones
Now just a shell of her former physical self, the newly divorced Jones recently told Oprah that she's "still 300 pounds in [her] head some days."
WireImage/Getty Images
Before
Who has struggled with her weight almost as much as she's struggled to keep her music career afloat?
Peter Kramer, Getty Images
After: Jessica Simpson
When Jess showed up to a recent concert in an unflattering tank and high-waisted jeans, the tabloids went crazy. Simpson has since lost weight. Is everyone happy now?
Getty Images/WireImage
Before
Once a top model (with a top model body) herself, this larger-than-life lady now spends much of her time grooming the next generation of supermodel wannabes.
Rose Hartman, WireImage
After
Because no one can stay model thin forever, Miss Banks has added a few pounds to her 5'10 frame. Contrary to all the mean comments around the blogosphere, she wears it well!
WireImage/Getty Images
Before
This talk show titan has had a very public battle with the bulge for more than 20 years!
Stephen Lovekin, WireImage
After: Oprah Winfrey
Never one to shy away from the hard truth, Winfrey recently announced that she had "fallen off the wagon" and let her weight creep back up to 200 pounds.
WireImage/Getty Images
4) Most of the members of the list are self-employed. You don't become filthy rich by working for someone else, even if they pay you a lot of money to do your job. Most truly wealthy people own their own businesses and are not secondary members of the wealth generating process. As the comedian Chris Rock correctly stated, "Shaq is rich. But the man who signs Shaq's check is wealthy." Many of the owners of NBA and NFL teams are on the Forbes wealthiest Americans list, but no athletes are on that list. If athletes don't learn the fundamentals of business and how to take their brands to the next level, they will find themselves bringing slingshots to an economic gun fight. For the rest of us, the fact is that Black people have survived 400 years by being excellent laborers. But rather than learning to get a job, we should teach our children how to go out and CREATE jobs. That is the key to true wealth.
5) This list teaches us all something about ourselves. In case you can't quite see yourself becoming the next Oprah or Michael Jordan, here's a suggestion for building your own fortune. All black males who love sports should consider taking the hours spent on the basketball court or football field, and instead using that time to study. Being a doctor or lawyer is far better than being in the NFL, for example, since you earn money for the rest of your life and it is not contingent upon your being able to physically perform for others. Anyone who can do two-a-day practices and memorize thick playbooks can transfer those skills to learning algebra and business strategies (which are much easier). In fact, it was a simple transfer of my athletic schedule to studying that helped me to become a professor. I then saw that my friends who sacrificed their educations to make it to the NFL ended up as 26-year-old retirees with bad knees and third grade reading levels. The second thing for us to learn is that having your own business and owning something is a great way to accumulate value in your own life. Start by owning your home. Then consider creating a "side hustle" that will allow you to generate extra income. Keep thinking as an owner, not a laborer, and you will find that you get the chance to "buy your freedom" one piece at a time.
The Forbes list of wealthiest African Americans is interesting because it tells the story of black financial achievement in America. While it shows that we have accomplished a lot, it is a glaring reminder that we still have a long way to go. Keep hustling people, we've still got great things to do.
Dr. Boyce Watkins is a Finance Professor at Syracuse University
For more information, please visit www.BoyceWatkins.com. To get Dr. Boyce commentary delivered to your email box, please click here.

Comments: (47)
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By: Storeylady on 5/15/2009 1:37PM
Thanks for such timely advice. Something that bothers me just a lil' bit is that Oprah has no heir to leave her vast fortune to. Dogs don't count. If God would just grant her the serenity of selecting a child to adopt so that we can start the generational ball rolling, I think it would be great. I pray that some of these "ballers" and rappers and young people amassing these large sums of money are reading your column and gleaning these tips and ideas (read mandates) for sustaining their wealth.
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By: triciagirl on 5/15/2009 4:46PM
LOL! Maybe the dogs can spend money.
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By: Linda on 5/18/2009 2:03PM
Oprah is an extremely smart woman who has created a legacy by educating young women around the world. Oprah's impact will be passed down through generations, directly through her bloodline or not. I read about many black entertainers/ballers giving back. I believe we will see even more under the current President's administration as they have requested each of us to give through service or monetarily to help others. The sad fact is that positive works, are not as readily publicized by mainstream media. One more reason why we need to fight to keep black radio on the airways, for many, radio is all we have to keep our community updated regarding current events.
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By: ddsharper on 5/14/2010 10:19PM
I wholeheartedly agree with Linda. Even the tone of this article is negative. Regardless of the Forbes list, black people in america are doing well. Oprah's gift exceeds money, she has embraced her humanity, beyond her flesh, it's color and beyond her gender, and misogyny. Oprah is the subject of the Oprah effect, the one who got america reading, the one who saves lives through the no phone zone, the one america defends when attacked. Oprah was gifted by God, a way was made for her and a door opened for her. she is a phenom, like Jordan, like Tiger. These people will go down in history as being unique, one of a kind, people who set the bar. It's not a black thing except she went beyond man's social construct. It is a spiritual thing, and that is what we should all strive for. Shut out the noise. see Janx's channel on YouTube; What black men think.
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By: monique on 5/15/2009 1:42PM
Oprah is wealthy, no doubt. But much of her money comes from patronizing white women. That should also be factored into the process. Just how much of ourselves should we give up in exchange for money? Also, she doesn't do much in terms of promoting black scholars like yourself. She spends all her time with people like Dr. Oz, Suzie Orman and Dr. Phil.
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By: Mona Lisa on 5/16/2009 12:34AM
Monique,
I had to laugh out loud from your comment. It just shows how ignorant some African Americans really are. Because of “Oprah”, the awareness level on such subjects, i.e. globe issues, finance issues, health issues, environmental issues, education, and I can go on and on - are at an all time high. Even Oprah got the world to start reading again. Some people won’t crack open a book, but they certainly will tune-in to the Oprah Show, and perhaps learn a thing or two. I know this world doesn’t begin , end or evolve around Oprah, but give the woman some kind of credit. You commented that Oprah patronizes white women. Oprah is smart enough to know the average working AA doesn’t have the prestige, clout, finances, connections..... to get things done on their own (largely do to trust factor - that is trusting one another-my opinion). So if she needs to surround herself with people that have these attributes like Dr. Oz, Suzie Orman and Dr. Phil (as you mentioned) that are willing to share the knowledge, I say more power to her. I have learned something from each and every one of them. She also knows who can get her from point A to B. Oprah has been one of the largest supporters of African Americans, publicly and no doubt, privately. This woman is on a mission and gets things done, but it’s too bad people can’t see behind the obvious.
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By: MissWanda101 on 5/18/2009 8:54PM
Monique Oprah is done more than her share for black people however we just won't let her live.. OPRAH is a brilliant black woman and we need to learn to appreciate her.. Stop the hate and start to appreciate her work.
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By: Eurydice on 5/20/2009 5:18AM
Doesn't do much for Black Scholars? Each year, Oprah sends one hundred (100) Black men to the college of their choice. It's just one of many things she does that doesn't get announced in the mainstream media.
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By: John on 5/20/2009 12:40PM
@ monique, I agree with you totally. @ Mona Lisa and others. I'm sick of black women like you acting as if this woman is above criticism. Oprah success with white women is build selling the black mammy image. Crying for the problems and issues facing whites. I notice that the only thing some can name that Oprah does for blacks is charity. Wealthy people love to give money to charity, it's called a tax write off. When it comes to jobs economic investment it's mainly whites only for her.
I'm sort of surprise that any self respecting black woman would still worship Oprah after her statement about African girls being more deserving of a private school than poor black American girls. This is a bigoted statement if a white or black person makes it. As far as her giving money to send 100 black men to school she ought to. She sells the worst stereotypes of black men to white middle class women on her show then throws a few charitable dollars there way to pacify her black male critics.
Bob Johnson was the first black billionaire. I'm sure he gives money to charity too but black women and men had no problem criticizing him. But this woman seems to be above criticism. Stop drinking the Kool Aid and pull your head out of Oprahs azz.
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By: wisdom on 5/15/2009 2:58PM
Oprah might not be as wealthy as we think,but she is more blessed than we shall ever know.Oprah has been alife savior to many,she plants seeds of goodness all over the world.Her wealth will go to many ,some in south africa,black colleges,and many other organizations.
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