
Most of us saw the crazy face sucking episode between Halle Berry and Jamie Foxx the other night on the 'Guy's Choice Awards.' While you might have been turned on by the episode or turned off by the vulgarity of it, the truth is that most of us don't see the financial value behind the infamous grab and suck.
Why would Halle Berry and Jamie Foxx lock lips, private parts and everything else in front of the world (not to mention their significant others)? Why might their significant others actually be OK with that? It all comes down to Financial Lovemaking, since there is a clear monetary value of creating such shocking moments on the big screen.
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Halle Berry accepts the Decade of Hottness award from actor Jamie Foxx onstage at Spike TV's 2009 "Guys Choice Awards" held at the Sony Studios on May 30th in Los Angeles, California.
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Let's be real: Halle and Jamie are both in their 40s, and both of them have financially busted movies to their credit. Also, there is a serious problem with Hollywood's continuous decision to ignore the very best black female actresses in the world (I would put Regina King or Angela Bassett up against any actress in Hollywood, but they rarely get the roles they deserve). Hollywood has pushed what "Halle-would" do to the test, as this woman has always had to stretch the limits of decency to stay on top. (Remember Halle getting naked with Billy Bob Thornton a few years ago?) I hardly blame or judge Halle for her choices, since black actors and actresses are usually the last hired and the first fired.
The Internet has created a world in which a hot kiss, a butt grab or even a sex tape is necessary to keep you relevant. Even the group Pretty Ricky resorted to obnoxious grinding activity to get people to notice their next album. In this episode of Financial Lovemaking, we break down how it all works.
We discuss the financial ramifications of Halle's seductive kiss with Jamie. We also discuss the challenges for black women in Hollywood and whether or not the trade-off is worth it in order to get just a little more fame.
Click the image to listen!
Dr. Boyce Watkins is a Finance Professor at Syracuse University and author of 'Financial Lovemaking 101: Merging Assets with Your Partner in Ways that Feel Good.' To have Dr. Boyce commentary delivered directly to your email inbox, please click here.


Comments: (73)
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By: E on 6/22/2009 1:45PM
i think the crotch and butt grabbing was a bit much...Jamie Foxx should have bailed. It made me want to throw up! They both won Oscars for best male & female, but are not making choices to be the best role models. I'm 30 & it was disgusting to watch. And no matter what SHE still looks like a whore. (Guys don't, for some reason)
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By: shanika on 7/03/2009 3:17PM
"since black actors and actresses are usually the last hired and the first fired. :
Oh you mean like Will Smith? Gimme a break with this crap.
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By: jjthebad on 3/01/2011 3:46PM
you black morons need to get overe your self what is so wrong in a little humour ,you black folks are so pathetic with low self esteem ,i see brad pitt and aniston do that and everyone smiles.you blacks are so ghetto.and the other commenter is listring a white man as one of the great achievements halle berry got, wow such low class baboons
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