Dr. Boyce Money: NCAA Finally Gets Sued

Comments (29)


I've written extensively about the NCAA and what I perceive to be its consistent effort to exploit the black community. It spends millions on public service announcements to protect its deception, but eventually the athletes and the public are going to wise up to what it is doing. The truth is that college athletes should be paid for the same reasons that any actor in a Hollywood blockbuster film would expect to receive compensation. The problem is that the families of athletes don't quite know how to organize and fight for their power. So, when I read about the recent lawsuit against the NCAA for allegedly misusing the images of athletes for video games, I was a very happy man.

Let me break it down for you:

Based on my 16 years of experience as a college professor (I currently teach at Syracuse University, a school that earns millions off black families every year), collegiate athletics is not, in my opinion, about amateurism and it's not about education. It's about making money. Period. Many athletes are admitted to college every year, and they would not be granted admission were it not for their ability to play sports and make money for the campus. Making money is not a problem, but the problem comes when universities do not share this revenue with the families of the players.

http://xml.channel.aol.com/xmlpublisher/fetch.v2.xml?option=expand_relative_urls&dataUrlNodes=uiConfig,feedConfig,localizationConfig,entry&id=676014&pid=676013&uts=1248796930
http://www.aolcdn.com/ke/media_gallery/v1/ke_media_gallery_wrapper.swf
NBA Players Without a Title
Karl Malone (1985-2004)
He's considered the one of the greatest power forwards of all time, but the mailman didn't deliver a title. The Utah Jazz went to the conference title twice, but sadly there was a man named Michael Jordan standing (or dunking) in Malone and the Jazz's way in 1997 and 1998. As a Los Angeles Laker he did get to the NBA Finals with Shaquille O'Neal and Kobe Bryant, but dreams of championship bling were shot down by the Detroit Pistons.
Getty Images
AP

NBA Players Without a Title

    Karl Malone (1985-2004)
    He's considered the one of the greatest power forwards of all time, but the mailman didn't deliver a title. The Utah Jazz went to the conference title twice, but sadly there was a man named Michael Jordan standing (or dunking) in Malone and the Jazz's way in 1997 and 1998. As a Los Angeles Laker he did get to the NBA Finals with Shaquille O'Neal and Kobe Bryant, but dreams of championship bling were shot down by the Detroit Pistons.

    NBAE/Getty Images

    Charles Barkley (1984-2000)
    Barkley could out-muscle and out-rebound anyone on the court, he had attitude, earned 11 NBA All-Star Game appearances and two Olympic gold medals and was always good for a colorful quote. But alas, never ever once did he win a NBA title. Barkley came close to championship glory in 1993, when he led the Phoenix Suns to a berth in the 1993 NBA Finals. However, the Suns lost to some fella named Michael Jordan and the Chicago Bulls in six games.

    NBAE/Getty Images

    Patrick Ewing (1985 - 2002)
    It was "our year" ever year for the Knicks, and every year they and the big man fell short. His final years were plagued by injuries and he ended his career with the Orlando Magic in 2002.

    NBAE/Getty Images

    Dominique Wilkins (1982-1999)
    He was one of the best dunkers the game had ever seen, but he couldn't find a way past Larry Bird. The Atlanta Hawks' superstar never played in a single NBA Finals series.

    NBAE/Getty Images

    John Stockton (1984-2003)
    Regarded as one of the best point guards in NBA history, Stockton, like his Utah Jazz teammate, Karl Malone, had Air Jordan standing in his way of championship bling two consecutive years. Stockton retired in 2003 and was named one of the 50 Greatest Players in NBA History.

    NBAE/Getty Images

    Reggie Miller (1987-2005)
    Reggie Miller's Pacers fell to the Lakers in their one appearance in the Finals. Sad? Yes, but not as heartbreaking as the five conference finals the team lost, which includes three Game 7s. Ouch.

    NBAE/Getty Images

    Chris Webber (1993-2008)
    Maybe if it wasn't for those missed free throws in the Kings' Game 7 OT loss to the Lakers in 2002 or the missed three-pointer at the buzzer in Game 7 against Minnesota in 2004, we could say that Webber would have a championship ring. Then again, who has time for should have-could have-would haves?

    NBAE/Getty Images

    Elgin Baylor (1958-1972)
    Baylor played in eight NBA Finals ... and lost them all. To say that was frustrating is quite the understatement. He called it quits during the 1971-72 season, becoming one of the first greats to retire without a championship ring.

    NBAE/Getty Images

    Pete Maravich (1970-1980)
    Long before Magic Johnson, 'Pistol Pete' was the showman on the court, pefecting behind-the-back and between-the-legs passes. However, his playoff record was a bit sketchy and he retired ringless.

    NBAE/Getty Images

    Tim Hardaway (1989-2003)
    Hardaway's Heat balled their way to the '97 conference finals ... until running into Michael Jordan and the Bulls, who destroyed them. Tough, but losing in the first-round to the eighth-seeded Knicks in '99 packs a bigger bite.

    Getty Images


College sport is far from being extracurricular: it is an exhaustively time-consuming set of activities in which athletes are consistently required to miss class, wake up early in the morning and engage in as much stress as a professional to represent the university's financial interests. This is not the typical experience of a college student, and it impedes the ability to learn.

Finally, the lack of revenue sharing with the families of college athletes is not coincidental. There is a complex nexus of carefully designed rules and regulations that keeps athletes and their families from getting any share of the money.

These rules are supported by anti-trust exemptions granted by Congress and allow the NCAA to use education as its excuse for not paying the players and keeping their families in poverty; that's why they run those ridiculous commercials bragging about how many athletes go pro in "something other than sports." The truth is that the organization is working to manipulate your mind.

The current NCAA system exploits the black community more than any other (outside the prison system), since most of the top college football and basketball players in the United States are African American. This exploitation is worsened by the recent commitment to use athlete's images for video games that gross millions for the organization each year.

Finally, someone is standing up against it. Former UCLA star Ed O'Bannon filed a class-action lawsuit against the NCAA over the use of player images. This case is exciting for at least a few reasons:

1) It opens the door to millions in damages and a restructuring of athlete compensation.

2) It raises public awareness of the deformed nature of the NCAA money machine.

3) It puts the NCAA's tax-exempt status into question, along with its anti-trust exemption.

4) The lawyers on this case are high-powered and might actually get the job done.

In the interview below, I speak with Dr. Deborah Stroman of the College Sport Research Institute. She is an expert in sports and business and has some interesting things to say. Enjoy!

Dr. Boyce Watkins is a finance professor at Syracuse University. He makes regular appearances in national media, including on CNN, BET, MSNBC and more. To have Dr. Boyce's commentary delivered directly to your e-mail, please click here.

Comments: (29)

Add a comment

Page 3 of 3

Add a Comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed but they are required to confirm your comments. When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password."

Most Commented Articles

Daily Drama

The Best Clips From TV's Hottest Shows


More Daily Drama >>

Find a Message Board

Discover conversations on everyone from Barack to Beyonce. There are nearly 50 forums, so click on a category below and find the right one for you.