Oprah Moving Talk Show to Her OWN Cable Network in 2011?

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UPDATE:
It is confirmed that Oprah will be ending her show in 2011. Read more about Oprah ending her show in 2011 on the Entertainment Newswire.

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Oprah Winfrey is expected to soon announce that she will be moving her show exclusively to her OWN cable network in 2011. A joint deal between Oprah and the Discovery Channel, the Oprah Winfrey Network is poised to launch in 70 million homes that same year. Her popular show will likely move to OWN on the heels of the network launch, as reported by The New York Daily News.

Oprah will be giving up the lucrative licensing and distribution deals her show now has with stations that syndicate her show internationally. In addition, Winfrey will move her staff and studios from her home base of Chicago to the future LA offices of OWN -- which will likely lead to layoffs. This business decision has already cost the Discovery Channel millions of dollars as the cable giant has been forced to shuffle staff and resources in anticipation of the change. Both sides in this deal are gambling that these sacrifices will be worth it in the end. But what about Ms. Winfrey's relationship with the public? Nikki Finke of the Deadline Hollywood blog writes:

But there's also no question that Oprah is a much more controversial figure now than she's ever been before because of her wealth and fame and politics. "She's lost her authenticity. Like when she said, 'It's good to have your own private jet.' Or when she shut down the City of Chicago with this season's 'flash mob' for the opening show. Where's the relatability?" The word internally at ABC is that TV stations have been cringing at Oprah's past and present and continuing support for Barack Obama, from her appearance at his inauguration (see photo) to her visits to the White House, because it antagonizes half the viewing public who don't share her politics. Now Oprah will no longer be in their faces: instead she'll be isolated on cable. The biggest question now in the TV industry is whether it's "Good Luck!" or "Good Riddance!"

On the business side, some question whether it is really a good move for Oprah to take her show, which is now seen in 140 countries, to a relatively minor cable channel. But this actually seems like a desirable next step for Oprah, who is already a media queen. She is now extending her queendom to include a more concrete stake of the market. As a personality, she has tremendous mindshare. With her OWN cable network, she will make her personal identity into a tangible company. And if the general public is growing disenchanted with her, the time is definitely right for her to rely less on her personal magnetism and more on her business acumen.

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