But when I received an email telling me that Montel is now doing commercials for Money Mutual, a company that offers short-term loans with no credit check, I found that to be quite interesting.
No, Montel is not a crook. And neither are Magic Johnson and Russell Simmons, two other people who have loaned their names to companies (Rent-a-Center and The Rush Card) that want to give us access to capital. Instead, they are pure, hardcore capitalists: individuals who are willing to endorse the idea of charging you a very high price to give you something you very desperately need. Many people in America right now are cash poor: they don't have bank accounts, or their financial literacy is low and they have trouble making it from paycheck to paycheck. Then Russell, Magic and Montel come along touting products that help people to solve their problems, the same way that a Good Samaritan offers a thirsty man a drink.
The challenge, however, is that one has to wonder if it is right to offer the thirsty man a drink for $50 dollars? Should we take advantage of the fact that he needs water in order to live or does that make us exploitative? All the while, even if we charge the man $50 dollars for his drink, we can still argue that we are helping him out. That is the dilemma of payday loan companies and those who endorse them: they charge incredibly high interest rates to people who really need the money and may not necessarily be able to understand the fine print.
Magic Johnson, Montel Williams and Russell Simmons can sell these products mainly because they are brown skinned, easily-recognized figures in urban America. Let's be clear: they are selling these products to people who are often poor and Latino or black. Increasingly members of all communities are in need of such expensive loan products. Should we be offended by their actions and activities? It depends on where you stand.
Personally, I'd like to see another brown-skinned person get involved: Barack Obama. President Obama, in the midst of his quest for stronger consumer protection laws, should create competition for companies that are accused of imposing usurious interest rates on the poor in exchange for helping them receive basic banking and access to capital. He should impose stronger laws to keep companies from earning a profit that exceeds that which should be earned in a competitive market. He should support programs to increase financial literacy within urban communities and nation-wide, so that consumers know they have a choice.
It's OK for these guys to go out and make their money, but unregulated capitalism in poor communities is almost never a good thing. Perhaps their collective conscience will kick in and get them to reconsider, but I seriously doubt that will happen. That's why President Obama needs to step in.
Dr. Boyce Watkins is the founder of the Your Black World Coalition. To have Dr. Boyce commentary delivered to your email, please click here. 

Comments: (199)
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By: Linda on 10/14/2010 8:39PM
this is a horrible scam, legalized bookmaking. read the fine print people. montel williams, and any celebrity or 'real' person who promotes these businesses should be ashamed.
this and sites like it are not lenders. they sell your info to other 'lenders' who offer you money and you pay it back at insane rates.
this practice and all like it do nothing but exploit those who are living by a shoestring,white black or brown. it is a pitiful shameful practice. totally despicable. totally.
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By: Mr. B. on 10/25/2010 6:41PM
NO company that advertises unsecured loans without a credit check is even close to being honest-PERIOD! It is (barely) legal loan-sharking that no legitimate lender could ever get away with. As well as this, when the borrower disappears or dies, these lowlifes keep calling anyone they can think of (family, employers, anyone with a similar sounding name, Etc.) to try and scam them into paying it off for them and this IS illegal. A former co-worker of mine took out one of these loans with “Route 66 Funding” was laid off, and then passed away several months later. These pus-sucking ghouls called our workplace for over a year, threatening anyone and everyone with legal action (they can’t sue you if the loan isn’t yours and often not even if it is) it took two full air horns and a blown-out phone to finally get them to bugger off and leave us alone. The name of the particular company doesn’t matter most of them are co-owned or affiliated in some way or another. Also, it doesn’t matter what color those who shill for these crooks on TV are, meth and heroin pushers come in all colors too, their product is still destructive poison. I would gladly eat worms before I would borrow the price of a Big Mac from these jackals.
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By: Bob on 11/11/2010 7:20PM
What a piece of crap Montel Williams...taking advantage of people...after they all felt so sorry for him with the cancer and all his stuff, gave up his show...so sad...no compassion...I wouldn't give the bastard the time of day...it's always the same...money...POS!!
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By: Rebecca Sullivan on 11/28/2010 3:46PM
I do not belirve what i am going thru
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By: Melissa on 11/29/2010 12:50AM
For SHAME Montel!!! Capitalism is one thing, but let's be responsible about it, shall we? Further... FOR SHAME QUBO network... a CHILDREN'S NETWORK, no less, for advertising this rubbish to the 'under 10' crowd 10x's per hour!!! Repugnant and disquieting.
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By: Bev Holt on 12/07/2010 2:36PM
I am ashamed of Montel for touting Money Mutual;
how does he think that folks making $800 a month will be able to pay back a thousand dollar loan?
As far as I'm concerned he has tarnished his
integrity to make more money for himself. There are millions of folks now out of work, some on
unemployment, many homeless and many of us seniors
are trying to help our families on our own fixed income (with no raise from social security).
I used to think of Montel as a man of high integrity. I no longer feel that way.
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By: Gary on 6/24/2011 6:49PM
I cannot improve on anything written to date. I can only applaud you and the other individuals, having two brain cells to rub together, and speak up against such arrogant and flagrant abuse of those least likely able to afford this type of "service"!!
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By: John Green on 7/09/2011 12:45AM
Please people, stop acting like these PD loan places have people out on the streets dragging people in to make a loan. Florida once closed these kind of loan places. Now they have reopened. It's on the wall how much interest you pay, from 400% upward. But for two weeks, who cares? Guess who got these PD, and Car Title loan places back? The very ones whom you say are being exploited. They cried, "closing these places are HURTING the poor". Montel should be buying a franchise into this business.http://www.fastpaydayloans-cashadvance.com/%E2%9C%AA-montel-williams-loan-commercial.html
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By: Phyllis on 1/27/2012 12:18PM
I got a pay day loan on the word of Montel Williams. It has made my life unbearable. I did not understand the interest rate and now I am paying thru the nose for a small loan. I needed the money to help bury my baby brother who passed away at the age of 51.
Mr. Williams thses loans hurt not help the people who have to get them. I borrowed 500.00 and have repaid over 1000.00 without one penny being used for the priciple. At this rate I will never pay off the loan. The interest is 150.00 per pay day. By the time I pay the interest I can not afford to pay on the principle. I pay 300.00 per month on interest alone.
You should tell people when you advertise that the interst rate is insane.
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