Black Barbies Sold For Half the Price of White Barbies at Walmart

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Black Barbies are being sold at certain Walmart stores for much less than white versions of the same doll. The New York Daily News Reports:

Photos on Guanabee.com (first shown on a site called Funny Junk) show the Ballerina Theresa Barbie doll, who is black, and the Ballerina Barbie doll, who is white, hanging side by side in a store. Price of the black Barbie: $3.00. Price of the white Barbie: $5.93.

The photo was reportedly taken at a Walmart in Louisiana, according to Guanabee.com.

Walmart told ABC News that the chain needed to clear space for new seasonal products and thus marked down the prices of many items.

While that is an interesting argument, Walmart is a company that is hardly well-known for a simplistic reasoning behind its operations. Usually Walmart deals with everything -- from people to produce -- with the hardest, coldest business eye imaginable. It has deep reasons for all of its actions. But it's not politically correct to say on the record that a black doll is just worth less. That would be too similar to stating that black females are worthless. Walmart may have decided to cut the prices of black Barbie dolls "to clear shelf space," but at what cost to black girls' self-esteem? This video shows how preferences over a doll's color says a lot about the low self-esteem of black children.


Find more videos like this on National African American Congress Forum


Walmart is promoting the belief, which is created by society at large, that black is "less than" white. Is that horrible effect worth "clearing the shelves"? Not to corporate executives who possess souls. If this story picks up steam, it could even further tarnish Walmart's public reputation for insensitivity -- which would be bad for business at the very least. But at least the concern over the bottom line might inspire this global behemoth to be aware of it's emotional impact on communities through its practices.


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