Keeping Your Sanity When the Stock Market Goes Crazy

Here we go again: another major sell-off on Wall Street.

On Thursday, the Dow Jones Industrial Average fell nearly 1,000 points before "recovering" and winding up with a loss of 348 points. The Dow plunged on worries about the debt crisis in Greece spreading throughout Europe and perhaps hurting an already beleaguered American economy.

It's days like these that make investors want to pull out their hair. But before you let the Dow's tumble take you down, it pays to remember a few financial truisms when it comes to investing in volatile times.

Truism #1: He Who Panics Usually Loses

While it's natural to fret over the prospect of losing your retirement money -- and watching your 401(k) act more like a 201(k) -- it's also important to know that bailing out of the market when it's in a downward spiral is almost always a bad move. When you sell into a market downturn, you simply lock in your losses.

It's a hard bit of advice to follow, but often when stock markets swoon, the best approach is to simply do nothing. For those who are close to retirement, this is a tougher thing to do, which is why the following truism should guide your decision making.

Truism #2: Your Asset Allocation Mix is Most Important

Most people really shouldn't worry about the performance of individual stocks or bonds, or the general performance of the stock market. Instead, they should be focused on their own unique asset allocation, or the mix of stocks, bonds, cash and other investments that make up their portfolio.

After all, it's your asset allocation that determines more than 90 percent of your investment performance.

For this reason, the younger you are, the more money you should generally have invested in stocks. If you've got 20 or 30 years until retirement, you can afford to ride out wild stock market swings. But if you're a decade or less away from retirement, and if you want to sleep well at night, you clearly need to be more conservative and safeguard your money by having less exposure to stocks and more capital invested in bonds, cash or money-market instruments. Still, even pre-retirees and those already in retirement need some stocks for growth potential and to ensure the inflation does not erode the value of their dollars.

Truism #3: It's Not the End of the World

At every major downturn -- whether it's because of a recession, political strife, or some other cause -- people always suggest that the sky is falling and that "this is the worst" it's ever been. Well, try telling that to folks who lived through the Great Depression and saw their entire fortunes wiped out and witnessed unemployment fall to 25 percent.

This is not the worst financial dilemma ever known to man -- although I concede that this recession is the worst economic pain that most of us have felt in our life times. From an investment standpoint, however, stocks have been remarkably resilient even amid recessions, including this one. For every 10-year period since the 1920s, the stock market has posted an average annual return of 10 percent.

Those gains, however, were only reaped by those with the fortitude and courage to invest, even when it got uncomfortable, and even when their fears were telling them to cut bait and run.



Lynnette Khalfani-Cox, an award-winning financial news journalist and former Wall Street Journal reporter for CNBC, has also been featured in top newspapers including the Washington Post, USA Today, and the New York Times, as well as magazines ranging from Essence and Redbook to Black Enterprise and Smart Money. Check out her New York Times best seller 'Zero Debt: The Ultimate Guide to Financial Freedom.'

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