No, Oprah Winfrey's Contest Didn't Cheat for the Black Woman

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Oprah Winfrey
is running a contest called "My Own Show Contest," which helps Oprah-wannabes compete for a chance to have their own show on the Oprah Winfrey Network (OWN). The contest is a great promotional tool for the new network, built on the problematic use of the hopes and dreams of those who may not understand how the entertainment industry actually works.

Personally, I admit that I never believe these contests to be truly fair, since some of them are decided before they even begin. I am not saying that this is the case with Oprah, but it happens more often than you think. Oprah was recently accused of rigging her contest in favor of an African American teacher. Zach Anner, a disabled comedian, was a strong favorite in the contest until June 22, 2010, when the second place candidate, Dr. Phyllis, received over 300,000 votes in just one hour. Geekosystem reported that there were irregularities in the voting, since she was getting multiple votes for every one vote she actually received. Dr. Phyllis is also black, which makes the controversy that much more troubling for Oprah and her audience.


Apparently, there were some who investigated the vote button codes for Dr. Phyllis and Zach Anner, finding that the term "EID" was used. It was initially believed that "EID" stood for "Employee Identification." But it later turned out that it stood for "Entity Identification." So, the theory that Oprah's employees were the ones driving the vote change was nixed pretty quickly.

Another reason that it doesn't appear that Oprah cheated anyone is that the contest rules don't automatically allow the winner to be the person with the highest number of votes. Actually, the top five finalists are evaluated by a panel of judges, who make the final decision.

The obvious financial benefit of having a contest to get a show on a network is that it is a natural and easy viral promotional tool: each participant, thinking they have a chance to be the next Oprah Winfrey, sends their application out to all their friends, so you have a few million new people hearing about the Oprah Winfrey Network. The other benefit is that the viewers actually feel that they have a chance at fame and fortune.

The downside of having a contest like this one is that allegations of cheating can undermine your brand (some members of Oprah's audience may not be happy to believe that she was biased in favor of a black person. She already lost viewers after backing Barack Obama), and there are quite a few tech-savvy people out there who know how to give you 100,000 votes with the push of a button.

Personally, I've seen enough behind-the-scenes corruption to have very little faith in contests like this one. Again, this is not to say that Oprah is a cheater, but I believe that the way to obtain fame and fortune is through consistent, hard work. It doesn't usually happen overnight when you are discovered by Oprah and made into an instant celebrity. The road to success is not paved with fairytales.

Dr. Boyce Watkins is the founder of the Your Black World Coalition and the author of the new book, "Black American Money." To have Dr. Boyce commentary delivered to your email, please click here.

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