Diddy and Macy's: Star Tells Fashion Industry 'I Am King'

I have been a witness to the evolution of Sean Combs. The Puff Daddy of the '90s doesn't really exist anymore. His changing names -- from Puff Daddy to Diddy -- are evidence of his transformation into the mogul we know and love.

His fashion line, Sean John, has evolved just like its creator. Sean John was primarily an urban sportswear line that evolved with its target audience, becoming more sophisticated over the years. Now Diddy's line will take its latest form in Macy's spring 2011 exclusive re-launch in a business trend that many stores and fashion houses are following.


Many established lines are moving into similar exclusive deals with large department stores. Macy's has also joined forces with Tommy Hilfiger and Martha Stewart Home, plus Kohl's has inked a deal with high-end clothier Vera Wang, to name a few. Brands making the same business move as Diddy will benefit from the exclusive marketing, high-profile floor space, national exposure and a respected reputation that comes with being in trusted stores.

Since 1999, Sean John has generated a profit of $1 billion through sales at Macy's, so this partnership is likely to be a great money move for Combs in the years to come. This will only add to his reputation as a profit maker in the fields of reality TV, alcohol branding and more.

Read more about Diddy's exclusive deal with Macy's on The Atlanta Post.
Tagged as: business, diddy, fashion, macys

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