MTV Chooses Black Woman, Gabi Gregg, as First Twitter Jockey

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Gabi Gregg has been selected as the first Twitter Jockey for MTV. Gregg won the position after a nationwide vote that had the 23-year-old up against thousands of other competitors. The job is a natural extension of the VJ jobs that MTV offers, and Gregg will report on pop culture news. She is also assigned to work with the company's Facebook account, various blogs and main Website.

Many African Americans are cheering Gregg on because she's black. She graduated from Mount Holyoke College in 2008 with a major in international relations and African American studies. She also founded a blog called Young, Fat and Fabulous, likely a conceptual spin-off of the blog TheYBF.


Through winning the contest, Gregg will receive $100,000 and a one-year position with the company. She says that her strongest interests are fashion and pop culture. Gregg also said that she loves to use Twitter to meet new people. "I meet people [through Twitter] that I'd never have the opportunity to know," she said. "It's been a great way to give and get feedback from my readers, for blogging in between posts. When I got started, I had no idea how cool it was."

Social media is a new must-have for any business wishing to keep itself in the public eye. If you don't have a Facebook and Twitter account, then you will certainly be behind the eight ball in the coming years. Additionally, the use of Twitter, in addition to blogs and e-mail, is important for companies to reach their customers. The massive number of followers possessed by MTV will surely give Gregg a very large and engaged audience, while her skills will help MTV maintain its top youth culture position. This is quite an opportunity for Gregg, who's relatively new to the field of media but clearly has a lot of offer.

Lawrence Watkins is the founder of Great Black Speakers. He is also the owner of speakers' bureaus dedicated to Hispanic speakers and Christian motivational speakers. His book, 'Frame Your Future: 8 Principles to Effectively Focus on the Future and Not Dwell in the Past,' will be released in this month. If you would like Lawrence's articles delivered directly to your e-mail, please click here.

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