In its heyday, the Teresa played host to prominent African American celebrities, athletes and others – including Lena Horne, Muhammad Ali and Malcolm X – at a time when blacks couldn't stay in other New York hotels because of racial segregation.
The Aloft has been designed as an urban, chic, boutique hotel. It's eco-friendly with lots of high-tech touches, such as an online registration system that lets you bypass the front desk at check in, and a jack box that allows you connect your iPod, iPad, camera or other devices to the flatscreen TV in your room.
City officials, business advocates and locals all hope that the new hotel will cement Harlem's place on the tourism scene. Harlem already attracts millions of visitors annually. But the thinking is that now, with a primary hotel venue, people will want to stay in Harlem for overnight visits or longer stays, as opposed to simply touring through neighborhood highlights.
Jose Garza, executive director of the East Harlem Business Capital Corporation, a non-profit organization which provides loans to area entrepreneurs and promotes tourism in Harlem, welcomed the impending opening of the Aloft. "It will create employment, which is badly needed in the area," said Garza, who lives in Harlem. "It also will bring tourists, and we need to bring in more money from the outside to circulate in the community."
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When asked whether he had any concerns about gentrification in the region, Garza said: "It may contribute to gentrification. But part of our responsibility is to ensure that gentrification is balanced with affordable housing and opportunities for people to work, develop businesses and stay in Harlem." On a personal level, Garza noted that he has children and grandchildren from San Antonio, Texas and Cincinnati, Ohio who plan to visit him during the December holidays. "So now I'll have a place to put them up," he said, adding: "It will be nice to have them be able to stay at a hotel here in Harlem and not have to go downtown."
Besides convenience, price will also likely lure hotel guests. Rates at the Aloft are substantially lower than similar midtown-based hotels in Manhattan. For instance, a king room at the Aloft is priced at just $239 for Dec. 2, versus $375 nightly at the Four Points, $499 for a room at the Sheraton Towers and $512 to stay overnight at the Westin Midtown.
What do you think about Harlem getting a new hotel? Would you stay at the Aloft?
Lynnette Khalfani-Cox, an award-winning financial news journalist and former Wall Street Journal reporter for CNBC, has been featured in the Washington Post, USA Today, and the New York Times, as well as magazines ranging from Essence and Redbook to Black Enterprise and Smart Money. Check out her New York Times best seller 'Zero Debt: The Ultimate Guide to Financial Freedom.'


Comments: (12)
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By: poetrysez on 10/13/2010 5:26PM
White folks love Harlem...they are going to be swooping up those rooms with a quickness!
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By: Pink on 10/13/2010 6:46PM
Good. I love me some Harlem. It's so culturally rich. For anyone that's never been to New York, and Harlem...u haven't lived. When I visit Harlem I always make a point of purchasing things from the street vendors.
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By: Pink on 10/13/2010 6:46PM
Poetrysez why are people always comparing what white folks do, and love? Personally white folks are not a litmus test for me.
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By: Karim on 10/14/2010 8:05AM
I was born and raised in Harlem, and just like the article alluded to.. The Hotel accommodated Afro-Americans whom was not welcome. Nor could afford the dowtown prices for hotel rooms. With that being said, how many Afro- Americans from Harlem can really afford to stay in this Loft Hotel. These days they can not deny you a room, so they price you out the room range. Economic racism and discrimination is as worst as racial discrimination. When will the build an affordable hotel or motel that common folks can afford. One where you do not have to be a celebrity or entertainer to be able to afford?
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By: AlexVanQuartermain on 10/15/2010 3:03PM
I agree. I was so happy when I saw the headline that Harlem was getting a new hotel. But then when I saw the room rate, my enthusiasm just fell flat. I have visited NY a couple of times, and I did drive through Harlem, and I decided that when I returned, that I was going to stay in Harlem for a week and make that a vacation for me. But still, where am I going to stay. The common folk like me can't afford that kind of price to stay in a hotel. You have done nothing to help the man-in-the-street, especially your own black folk. It's really a shame.
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By: Bootsie on 10/14/2010 9:57AM
I think it is great for Harlem to have a new hotel, what I don't care for is it is still a bit high priced for our every day working person to stay at. If this is just to generate money into the community than I hope it helps. I do think their should be accommadations for people who would like to be able to afford to stay in Harlem on vacations. Just food for thought!!
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By: thedoor on 10/14/2010 3:41PM
HOTEL? better try gettin respect first.none of this sht is for you,so don't be so happy for those that have ALWAYS had it,look for your door.OH thank you for your help,you know who you are.ooh I really mean it.Thats the differance.
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By: t thompson on 10/14/2010 7:00PM
Im looking forword to the hotel and hope that I will be able to afford to stay there. I love Harlem
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By: Nonya on 10/15/2010 8:49AM
How did the topic of slavery enter the conversation?
I believe a hotel in Harlem would be ideal. There's loads of activities in Harlem so why not book a room in Harlem as well?
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By: poetrysez on 10/15/2010 12:50PM
@ Pink,
More and more white folks are moving into Harlem-with their fat wallets-feeling safe and secure. Tour buses flood Harlem all of the time.
I stick by my comment about Whites swooping up those rooms with quickness ;{
As a matter of fact-staying at The Aloft-will become the chic thing to do for vacationing whites ( a little bit of mystique and curiosity ;}
At a reasonable price...for their fat wallets :}
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