Lil Wayne's Business to Pick Up After His Release From Prison

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Lil Wayne is being released from Riker's Island prison on Thursday. His release is highly anticipated, as he is considered the hottest artist in the hip-hop game, right up with his fellow prison inmate, T.I. I love T.I.'s music and I can sometimes tolerate Lil Wayne, but I quietly wonder when the day might arrive that an artist doesn't have to go to the pen to prove that he's a real man.


But regardless of what I think (or anyone else for that matter), Lil Wayne keeps his pockets full. His latest album, 'I am not a Human Being,' was released while he was behind bars and it still sold 125,000 units during the first week. His brand is one of the most powerful, relevant and valuable assets in all of hip-hop. According to celebritynetworth.com, Weezy is worth an estimated $75 million. He also earned an estimated $18 million last year.

Ironically, Weezy may find that his brand grows in value because he spent time in prison. Hip-hop has the dysfunctional habit of rewarding artists when they "keep it real" by doing time in the penitentiary. Going to prison brings along valuable publicity and added authenticity to the artist's music, both of which add to the bottom line. The double-edged sword of spending time in prison is that it is disruptive to the business model of the artist. If you are in prison, you can't perform, you can't show up for meetings, you can't go into the studio and you can't run your organization. So, I fully expect that Lil Wayne's time in prison has helped him to realize the enormity of the financial loss he will incur if he doesn't become more disciplined in his behavior.


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I'm not sure if Lil Wayne is a fad or an artist who's meant to last forever. Given that he has Tupac-like productivity, he could be making money for decades whether he's dead or alive. Given that Wayne likes to party hard, carry guns and mess around with drugs, I wonder if his story might end like Tupac's.

Dr. Boyce Watkins is the founder of the Your Black World Coalition and a Scholarship in Action resident of the Institute for Black Public Policy. To have Dr. Boyce's commentary delivered to your e-mail, please click here.

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