Tiger Woods Remains Top Earner in Golf for 2010 Despite Lost Endorsements

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Tiger Woods Remains Top Earner in Golf for 2010
Tiger Woods had quite a year of scandal in 2010. It could not have been easy to lose his wife and family in the aftermath of the magnitude of Woods' cheating after it was revealed. The stress of losing close contact with his children, estranging his beloved ex-wife, and seeing his public image dissolve into a portrait of a moral debacle predictably devastated Tiger's golf game. The result: Woods won zero golf tournaments last year, a sad punctuation point ending months of losses.

But despite this fact, and on top of losing prized million-dollar endorsements due to his media "shellacking," Tiger Woods remained the highest earning golf pro in the world in 2010. PGA.com has the story:


Despite a pay cut of $48 million and failing to win a single tournament, Tiger Woods again emerged as golf's top earner in 2010.

Woods' earnings took a dent after losing his swing and his marriage, but he still managed to make $74.2 million, according to Golf Digest magazine's annual list.

The No. 2-ranked player received just $2.29 million from tournament purses, with the bulk of his income coming through endorsements and appearance fees.

Woods, who celebrated his 35th birthday on Thursday, was down from a staggering $121.9 million in 2009 after he was engulfed by a scandal. The furor caused firms such as AT&T and Accenture to end sponsorship deals with the 14-time major champion, costing him up to $35 million in annual revenue.

He is however, still paid more than $60 million per year by Nike, Electronic Arts, Procter & Gamble's Gillette, Berkshire Hathaway's NetJets unit, LVMH Moet Hennessy Louis Vuitton's Tag Heuer, Upper Deck and TLC Laser Vision Centers.


Talk about multiple income streams. Despite Tiger's foolishness in romantic matters, his continuing domination of the golf world shows that Woods has remained remarkably smart in the world of business.

Here on BV on Money Dr. Boyce Watkins often discusses the importance of having multiple income streams so that if your primary employer or income source fails you, you will always have revenue to fall back on.

No, you might not ruin your life in an allegedly Ambien-fueled sex orgy with bottle service girls, porn stars and pancake waitresses as Woods did. In this economy, a simple matter such as an impersonal company-wide layoff could impact your personal finances at any time. So in 2011, you might want to follow Tiger's financial lead and create as many income streams as you can to support you in case your main hustle fails. Financial independence is more important than ever for everyone, whether you are a sports star or the star earner for your family. Take a tip from Tiger, and diversify your income streams to stay on top of your game.

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