
Following Diddy and Jay-Z are Dr. Dre, 50 Cent and Bryan "Birdman" Williams of Cash Money Records.
I wasn't surprised to see Diddy at the top of the list. His visionary style of corporate leadership is nothing short of iconic and legendary. The same is true for Jay-Z and other artists who made the list. What's most interesting to me about Diddy, to be quite frank, is that Sean is probably the worst rapper on the list of wealthy hip-hop artists. While we can easily point to major jams produced and sold by Jay-Z, Birdman, Dr. Dre and even Fifty Cent, Diddy hasn't put out hardly anything noteworthy since the death of the Notorious B.I.G. nearly 14 years ago.
With that said, kudos must be given to Sean for realizing that the real power in the entertainment industry doesn't go to the artist. The truest forms of power actually go to the executives who control the artists. That's why, when we hear of one artist after another complaining about how they "got screwed" with Diddy's Bad Boy record label, we have to realize that not understanding the business model behind your industry effectively volunteers you for exploitation. Education is typically the key to positioning yourself to have a chance to become wealthy, instead of just "hood rich."
Another hint of brilliance in Diddy's life that impresses me is his willingness to become politically active. Diddy and a few others have realized the significant and mostly untapped political power of hip-hop music and have harnessed some of that power to create "get out and vote" campaigns, among other things. While I am certainly impressed with Diddy's understanding of hip-hop's political power, I am quietly hoping that he will do even more than he has done today. While hip-hop certainly has the leverage to get people out to vote, it also has the power to fight against the mass incarceration of African-American males, serious economic inequality that affects black families, the destruction of our urban youth with inadequate inner-city schools and the like. Rather than just rapping about the trauma that they experience in the hood, I am hoping that artists will realize that they can actually do something about it.
Diddy, and others like him, must never forget that with great power comes great responsibility (even Spider-Man's uncle, Ben, knew that). This means that when all eyes are on you, you then have the ability to shape an entire generation and dictate the direction of the black community for generations to come. Using that power to convince young people to get high and drunk or spend all night in the club undermines their tremendous capacity for productive and empowered behavior.
While many leading hip-hop artists are still stuck in the less-evolved state of selling liquor and trying to out-bling one another, they may want to take a look at some of the work being done by a few prominent billionaires, including Bill Gates, Warren Buffett and Oprah Winfrey. Instead of using their money to show you yet another fancy jet or expensive Mcmansion they've built, a group of billionaires have pulled together their resources and decided to change the world. Many of them have agreed to give half their fortunes to charity, and others, including Facebook founder Mark Zuckerberg, have been working diligently to fix our schools and make our world a better place for the next generation.
If wealthy whites can step to the plate to engage in initiatives that help the black community, we should expect the same from wealthy African Americans. So, rather than rapping about bling, cristal, women and fancy cars, perhaps we can enlighten ourselves and start rapping about things that will give our kids a chance to truly shine. Given that Diddy is the wealthiest among all the rich guys at the top, I'll be looking toward him to take the lead.
Dr. Boyce Watkins is the founder of the Your Black World Coalition. To have Dr. Boyce commentary delivered to your e-mail, please click here. To follow Dr. Boyce on Facebook, please click here. 
Comments: (49)
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By: Sally on 3/14/2011 7:44AM
Yeh, but does he pay his taxes? He got lucky, just as Jayz got lucky. Sure they're smart guys, but with all millionaires, they came along at the right time.
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By: michael on 3/14/2011 8:09PM
Well,Sally,If these brothers "just got lucky" then you can say the same thing about OPRAH.These brothers worked hard to get what they have and they should be comended.
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By: Mimi on 3/15/2011 8:10AM
WELL SALLY IF HE DOESN'T PAY HIS TAXES; THAT WOULD BE HIS PROBLEM AND NOT YOURS.
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By: Gus Devine on 3/15/2011 12:20PM
y'all some sad hatin azz N*gg@z and the sad thing is most of y'all don't know your haters.
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By: JAZZEE on 3/15/2011 9:06PM
No, they did not get "lucky" they worked thier butts off, they sacrificed time and fun and hustled mix tapes on the streets and saved for studio time. They went from venue to venue playing clubs and halls, for kibbles and bits until they got what some would call a break, but it was really just desserts for all the commitment and dedication. And guess what they haven't stopped. They're still grinding. "Lucky" really? You can't name a Black millionaire who got there by luck, not one. Give credit where it is earned. These guys made thier luck, they saw opportunities and attacked them. We should all be so "lucky"!
Just My Humble Opinion,
JAZZEE
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By: MICHAEL on 3/15/2011 4:37PM
DR. BOYCE NAILED IT 100% AGAIN.
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By: Justifyed on 3/16/2011 10:58AM
@ Michael... comparing Diddy's so call success and wealth to Oprah's is like comparing apples to oranges. Diddy shouldn't even be mentioned in the same breath as Oprah.
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By: aaliyahdanadiane on 3/14/2011 8:40AM
it is nice to get money from wh criminals
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By: Justifyed on 3/14/2011 9:15AM
Because he "finds" artists w/ no talent, puts them on tour, gets as much money as he can and then dumps them.
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By: whateva on 3/14/2011 11:14AM
EVERYTHING starts at home. QUIT waiting for someone else to do something. If you start it, they can assist. And STOP HATIN' on the man!
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